U·START

Create Together

Project Type

Redesign the website UI with design team

Duration

10 Weeks

My Role

Redesign the project search page and project profile page based on the new design system

Conduct user interview to find the problems and solutions

Ran user testings

Overview

U•Start is a creation platform where college students can highlight all their skills, portfolio, and past projects in a modern, sleek way that does not require going to multiple different sources. Users can also share ideas for new projects with others on the U•Start network in hopes of finding people with the necessary skillsets to develop the project. It will also allow students without ideas to browse through projects and contact other users about joining the projects that interest them. The beauty in U•Start is it is not niche-based; collaboration between individuals from different schools and schools of thought becomes possible, and is encouraged.

 

Objective

According to the situation of the current website, which is designed and built about 5 years ago, the overall objectives are as follows:

  • Redesign the UI of the project search page and project profile page to make the website interface conform to modern aesthetics

  • Adjust the existing functions according to the user's needs to ensure that users can easily find the most suitable project

Keywords

Design Process

 

Problem Discovery

Because the UI design of U·START has not been iterated since it was launched five years ago, there are many deficiencies in both operation experience and visual language. So the first task for me is to collect user needs and feedback and identify key functions.

Project Search Page

Project Profile Page

Information Architecture

After the problem is determined, firstly, I use the mind map to sort out the information on the page, then layered the structure and planned the interface layout.

Prototype Design

Then I quickly drew the sketch, carried out the general layout design, and produced the low fidelity design drawing to determine the preliminary scheme.

Feedback and Modification

According to the suggestions put forward by the design group and the modification suggestions from users, the prototype is modified to make it more in line with the aesthetic and requirements.

Project Profile Page

  • Remove the banner in the primary layout

  • Add “Save“ buttons on the similar project tabs

Project Search Page

  • Changed the 5-column layout to the 4-column layout, which increases the readability and legibility

  • Outlined the “Save“ button to separate it from the tags

 

 

Styling Guide

According to the latest VI design, the main color of green is retained, and the auxiliary color of black, white, and gray is used to create a clean and refreshing interface style, which conforms to the overall positioning of the product and fits the user's psychological perception.

Final Design

Frame 5.jpg

Reflections

  • In order to optimize the user experience and design a user-friendly interface, sometimes it is necessary to comply with the design specifications, give up some complex design elements on the appearance, and pay attention to the visual improvement of simple modules.

  • When there is a lot of content on the interface, how to layout them will become the key to improve the user experience. The most direct way to find the best layout is to sort out the information hierarchy and make induction and classification

  • Redesigning the original interface will not limit the designer's design style. Instead, it allows designers to use the existing content and their own inspirations to innovate more quickly.